The implementation of the project was efficiently done in a very narrow one month period to develop a polished digital flagship of Evergreen Bespoke. During these four weeks, our team strived hard to transfer their physical custom of sartorial grace into an online luxury setting. We quickly designed an efficient e-commerce catalog, a smooth system of appointment scheduling to custom fittings, and streamlined the cross-platform user experience. This nimble rollout enabled the brand to start receiving both pre-made and custom orders in as little time as possible without sacrificing on the luxurious looks.
The main technical problem was to create a dual-purpose digital design that can easily combine the standard e-commerce functionality with a highly personalized bespoke booking experience. We had to design a user flow that would be easy to use to serve two different needs of the clients: the shoppers who needed to quickly browse and buy ready-made accessories or fragrances, and the clients who needed an interactive design to make a booking related to having a personalized suit tailored. To make sure that neither of the journeys could be cluttered or confusing, it was necessary to have a careful navigation mapping and a minimalistic, sleek interface.
Moreover, the challenge of digitizing the tactile and high-end experience of bespoke menswear was another design challenge. Their high definition of the detailed information and texture of their high quality fabrics, including the traditional wool blazers and silk paisley ties, was critical. To do this, we introduced high-end image optimization and minimal code base, which made the digital lookbook and product galleries look very beautiful and at the same time loaded very quickly, especially to people using mobile devices to browse the web.
